Blue Ridge SWCD Welcomes New Director

In November 2019, Freeda Cathcart was elected as the Blue Ridge SWCD’s newest director, representing the City of Roanoke. In the early 1990’s, Cathcart was the President of the Roanoke Natural Foods Co-op. She was one of the Founders of the Left Bank Land Co. in Floyd, Virginia working with the shareholders to create the “Artesia” Land Trust on their property in 1995. Artesia protects the watershed and the old growth forest from being developed for future generations. The property associated with the Left Bank Land Co. supports several successful farm market growers and independent cottage industries. 


Cathcart currently serves on the “League of Women Voters of the Roanoke Valley” and “Points of Diversity” boards. She and her husband of 32 years have four children. She enjoys hiking, kayaking and singing in her church’s choir.

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